Tourism Australia recently launched its newest campaign, Come and Say G'day, inviting more Chinese to plan and book an Australian holiday, amid a robust recovery in outbound Chinese travelers to Australia this year.

 

 

The campaign was officially launched on June 29 in Chengdu, where the animated character, Ruby, the souvenir kangaroo, is shown jumping on a large 3D outdoor screen in the central business area of the city.

 

The multichannel campaign includes G'day, a short film, new broadcast advertisements, print and outdoor advertising placements, as well as social, digital and content marketing initiatives in China.

 

Australia has welcomed over 110,000 Chinese tourists from January to April, since outbound travel from China resumed at the beginning of the year, according to recent international visitor arrivals data.

 

Source: Chinadaily

Edited by Lei Lei