On October 15, the 18th China Licensing Expo kicked off at the Shanghai New International Expo Center. Chengdu’s “Panda Homeland” debuted at the expo with an impressive array of industrialization achievements from the inaugural “Panda Homeland” Culture & Creativity Contest. As a panda-themed IP cluster that has expanded from Chengdu to the global stage, “Panda Homeland” is exploring a distinctive path for the industrialization of China’s cultural IPs.

 

 

Edited by Zhang Yuanlin

Source: Chengdu Discovery