Mid-Autumn Festival Coming—Time for Mooncakes
Author: GoChengdu 2026-09-17

The Mid-Autumn Festival is around the corner, and mooncakes are a traditional treat enjoyed during family reunions and moon appreciation. For people looking to pick up a variety of festive favorites in one place, the 26th Mooncake Cultural Festival & Mid-Autumn Food Expo is the place to explore. The 2026 Autumn Consumption Season—Sichuan-Chongqing Famous, Premium, Specialty, and Innovative Products Exhibition and the Chengdu International Musical Instrument Exhibition are held in parallel with the event.

 

 

Nearly 300 exhibitors have brought around 2,000 Mid-Autumn products to the event. The mooncake exhibition area is undoubtedly the main attraction, with Cantonese, Suzhou-style, Yunnan-style, and Sichuan-style mooncakes all on display. Traditional flavors such as mixed nuts and lotus seed paste with salted egg yolk are joined by innovative options including molten custard and rattan pepper beef. Long lines form in front of many booths as visitors wait to sample the offerings. The alcohol and tea, meat products, snacks, specialty agricultural products, and other exhibition areas draw large crowds. Sichuan-Chongqing famous, premium, specialty, and innovative products prove popular among local residents.

 

 

Exhibitors are offering exclusive Mid-Autumn Festival discounts, spend-and-save deals, and limited-edition gift boxes.

 

 

Dates: Through September 23

Venue: Chengdu Century City New International Convention and Exhibition Center

 

 

Mid-Autumn Festival and Mooncakes

 

 

The Mid-Autumn Festival is a traditional Chinese festival observed on the 15th day of the eighth month of the Chinese lunar calendar. It is named for its place in the middle of the autumn season.

 

Mooncakes are a traditional food enjoyed during the Mid-Autumn Festival. They consist of a pastry crust filled with a wide variety of fillings in different flavors.

 

 

New Wellness-Themed Mooncakes

 

 

The Third People’s Hospital of Chengdu and Southwest Jiaotong University have jointly launched a new series of mooncakes inspired by the traditional medicinal and edible homology system. Blending traditional mooncakes with a wellness-oriented approach, the series comes in four flavors—light and refreshing, mildly sweet, Sichuan-style, and mellow—catering to different taste preferences.

 

 

Chengdu Integrated TCM & Western Medicine Hospital has introduced two Mid-Autumn gift boxes, “Five Colors of Vitality” and “Five Elements of Tea Aroma”. The five colors—green, red, yellow, white, and black—correspond respectively to the liver, heart, spleen, lungs, and kidneys. Compared with traditional mooncakes of the same flavors, the new products contain at least 20% less sugar and oil.

 

 

The handmade mooncakes from Chengdu Second People’s Hospital have returned. Available at both hospital campuses are lotus seed paste mooncakes with salted egg yolk and Yunnan ham mooncakes. Mulberry and purple Chinese yam mooncakes and tangerine peel and ham mooncakes, with reduced sugar and oil, are available for sales.

 

The “Yuanman Guixi” mooncakes, launched by Professor Shen Tao’s research team on medicinal and edible homology at Chengdu University of Traditional Chinese Medicine, use ingredients recognized by the National Health Commission as having both food and medicinal uses, including Huang Jing (Siberian Solomon’s seal), Yu Zhu (Solomon’s seal), lily bulbs, and Fu Ling (China root).

 

Edited by Zhang Yuanlin

Source: Home in Chengdu

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