On September 25, the "Trendy Wuhou, Jinnan Marvelous Gathering" Intangible Cultural Heritage Lifestyle Season officially kicked off. Centered around three "Four Seasons of Intangible Cultural Heritage Shopping Months" and complemented by four "Masters Are Here" public welfare courses and four themed markets, the event aims to create a new space for high-quality intangible cultural heritage experiences, build an offline platform for "Magnificent Tianfu · Comfortable Sichuan," continuously revitalize intangible cultural heritage, and empower the high-quality development of cultural and tourism integration.

 

 

At the launch ceremony, a series of performances took the stage, including the song-and-dance number, the acrobatics, the Sichuan Opera face-changing performance, the traditional-style magic show and the Three Kingdoms-themed sitcom. Interspersed throughout were interactions between Three Kingdoms-themed mechs and a Guan Yu NPC, creating an entertaining clash between the ancient and the modern.

 

According to a representative from the event organizers, this "Trendy Wuhou, Jinnan Marvelous Gathering" Intangible Cultural Heritage Lifestyle Season combines intangible cultural heritage with trendy entertainment. The initiative aims to promote intangible cultural heritage in a way that resonates with young people, helping inheritors transform their skills into products while also providing the younger generation with an enjoyable recreational experience.

 

During the 2026 Mid-Autumn Festival holiday, the "Trendy Wuhou, Jinnan Marvelous Gathering" Intangible Cultural Heritage Lifestyle Season will continue to offer exciting, ever-changing daily activities. Additionally, during the National Day holiday, a series of themed events will be introduced, inviting residents and visitors alike to fully immerse themselves in an immersive urban exploration experience. Visit the Jinli of the Wuhou Shrine Museum to explore markets, admire the craftsmanship of intangible cultural heritage, experience the charm of the Three Kingdoms era and join a cultural journey spanning millennia.

 

Edited by Zhang Yuanlin

Source: CRI Online