Chengdu’s first-store economy is gaining momentum. First stores, debuts, and premiere exhibitions are emerging, covering fashion, outdoor activities, leisure and entertainment, and other areas. Let’s go explore together!

 

 

Immersive Interactive VR Drama National Debut

 

 

 

Star Voyage: Dream Rescue is the first immersive interactive VR drama jointly presented by Honor of Kings and Shanghai Astronomy Museum. Making its national debut at The Multiverse Project (Chengdu) Immersive Exploration Center, Tiexiang Temple Riverfront, Chengdu Hi-tech Zone, the drama is open to visitors from 10:00 to 21:00 daily.

 

 

Angry Aimee Pop-up Store National Offline Debut

 

 

 

The cat-like girl who refuses to grow up has landed at COSMO Chengdu. Magic Aimee Magic Can, an Angry Aimee-themed pop-up event, features national offline debuts of new plush blind boxes and merchandise series. Multiple surprise photo spots are set up on-site.

 

 

Miffy and Friends China Experience Premiere Exhibition in Southwestern China

 

 

 

The exhibition makes its southwestern China premiere at COSMO Chengdu, featuring five themed exhibition areas that immersively recreate iconic scenes from the storybooks. Chengdu-exclusive themed photo spots incorporate bamboo groves, gaiwan tea (tea served in lidded bowls), and giant pandas into Miffy’s world, and a surprise merchandise pop-up event is held in parallel. The exhibition runs through January 3, 2027.

 

 

Bikini Bottom Holiday Premiere Exhibition in Southwestern China

 

 

 

In an underwater holiday town spanning over 1,000 square meters, eight immersive interactive scenes and more than 50 residents await visitors at Chengdu MixC. The Bikini Bottom Mall offers over 200 pieces of “slacking-off”-themed merchandise and city-exclusive items. The exhibition runs through November 25.

 

 

247Knowmesoon First Store in China

 

 

 

The hardcore cycling brand from Thailand has opened its first store in China at Cieloo Space in the eastern zone of Jiaozi Park. It is not merely a sports equipment store but a gathering place for like-minded cyclists.

 

 

BROOKS First Store in Southwestern China

 

 

 

As a century-old professional running shoe brand from the US and one of the world’s four major running shoe brands, it offers runners a professional-grade gear experience. Its first store in southwestern China is located at the second floor of East Lane, Taikoo Li Chengdu.

 

 

The North Face Urban Exploration First Store in Southwestern China

 

 

 

UE, the high-end urban sub-line of the North Face, has opened its first southwestern China store at Chengdu Florentia Village. The brand focuses on an “urban outdoor” style.

 

 

BAGTREE National First Store

 

 

 

A Chinese vintage women’s bag brand founded in 2009, it has opened its first national offline store at Chengdu IFS.

 

In 2025, Chengdu welcomed 876 new first stores of various brands. The number of new additions has ranked third nationwide for seven consecutive years, trailing only Shanghai and Beijing.

 

Endless new experiences and vitality await you in Chengdu!

 

Edited by Zhang Yuanlin

Source: Home in Chengdu