Chengdu mayor Luo Qiang 's dress drew a lot of attention from the world.
Chengdu Mayor Luo Qiang made a brilliant marketing of local tourist products as he successfully drew the attention of the attendees of an international conference to the attire he was wearing.
"I'd like recommend to all of you the new dress I'm wearing," said Mr. Luo Qiang during his speech at the Chengdu Tourism Investment Projects Presentation, held on Sept.11, just two days ahead of the official opening of the 22nd United Nations World Tourism Organization (UNWTO) General Assembly.
"I hope you will like it just as you like the pandas and food in Chengdu."
The suit he was wearing, called "Tianfu Formal Dress", is the newest rollout from local designers, which features the perfect combination of artistic treatment of local styles and cultural elements with the design concepts of Western styles, making it a classical and fashionable wear for formal events, experts say.
The dress is made of quality satin from Sichuan and a close look of it will reveal the patterns of local elements such as pandas and bamboo.