Guided by the Chengdu Municipal People's Government, the Chengdu Media Group and Chengdu International Fashion Federation, in partnership with the Parsons School of Design, IMG and Slush, will co-held the Week, which is the first grand event of its kind to be held by the city. Featuring four major parts, including a fashion show, a conference focusing on the fashion industry chain, an exhibition of award-winning fashion design works, and a fashion-themed street carnival, the Week will display the latest development of the Chinese fashion industry and the aesthetics of Chengdu lifestyle, a highlight of the Chengdu Tianfu Culture.

Mr. Josh Otten, General Manager of IMG's New York branch, Mr. Simon Collins, former dean of the School of Fashion, Parsons School of Design, and Ms. Lv Yan, famous Chinese model, will attend the event.

With various styles of fashion shows and activities, the Week is aimed to become the most influential event on fashion, design and lifestyle in southwest China, as well as enhance the importance of Chengdu fashion industry on the global fashion scene.