Chengdu Launches 2021 Summer World University Games Marketing Program

Authors: Go Chengdu


Chengdu is seeking sponsorship partners worldwide for 2021 Summer World University Games.
31st Chengdu Summer Universiade Marketing Program
On June 26, 2019, the Chengdu Organizing Committee of the 2021 FISU Summer World University Games launched its marketing program in Beijing, to seek sponsorship partners worldwide for the international sports event to be held in Chengdu in August 2021.
Themed "making brands younger and making the world more fascinating", the launch conference saw the establishment of the partnership between the 2021 FISU Summer World University Games Organizing Committee and Industrial and Commercial Bank of China, which is the first sponsor of the 31st edition of the global sports extravaganza and the exclusive official partner in the bank category.
The first image ambassadors for the event, including famous pop singer Zhang Lianying, world champions Jiang Wenwen and Jiang Tingting, and Olympic champion Feng Zhe, were present at the conference.
31st Chengdu Summer Universiade Marketing Program
The sponsorship program involves sponsorship, licensing, ticketing, as well as marketing and promotion. All sponsors will be categorized into three tiers: Official Partner, Official Sponsor, and Official Supplier. And authorized licensees can manufacture and sell emblem, mascot and products with the intellectual property rights of the Games.
This is the first time that a world-class comprehensive sports event will be held in western China. It is expected that more than 10,000 athletes and sports officials from more than 170 countries and regions will participate in the event. Currently, Chengdu is accelerating its preparations and constructing all related sports venues, including 49 stadiums and a 500,000-square meter athlete's village.
In partnership with mainstream media and new media platforms all over the world, the event is expected to be broadcast to and promoted among more than 800 million people in over 170 countries and regions.

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