Dior Unveils Pop-up Store in Chengdu

Authors: Go Chengdu

2019-04-25

Chengdu is attracting more and more international luxury brands.
On April 19, a sculpture of a beautiful robot with metallic lustre, which is about 10 meters tall, made an appearance at the courtyard of the Guangdong Hall inside the Sino-ocean Taikoo Li in downtown Chengdu. The sexy female robot attracting a lot of locals and tourists to watch and take photos became an online sensation soon.
Dior Unveils Pop-up Store in Chengdu
Immediately after the world famous brand Dior released its Pre-Fall 2019 men's collection alongside Japanese contemporary artist, Mr. Hajime Sorayama, it held a light show at the Guangdong Hall inside the Sino-ocean Taikoo Li Chengdu on April 23, and unveiled its pop-up store in the hall, which is the brand's first one of its kind in China and will be open to the public from April 26 to June 28.
Dior Unveils Pop-up Store in ChengduDior Unveils Pop-up Store in Chengdu
In the hall, visitors can take a close look at the robot sculpture designed by Mr. Hajime Sorayama, and purchase the new arrival products including sweatshirts, t-shirts and accessories, etc. Dressed using the usual tooling and monogram print, Mr. Sorayama's artwork featuring a floral print and floral pattern can be seen riddled throughout.
It is worth mentioning that Dior Men will sell some products highlighting Chengdu elements for the first time in the world.
Dior Unveils Pop-up Store in Chengdu

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