City Partners with Milan in International Fashion

Authors: Go Chengdu


On July 6, Europe Design Center (EDC) launched an international fashion summit in Chengdu.
International fashion experts including Mario Boselli, EDC's honorary chairman, Matteo O. Ingaramo, General Director at POLIdesign Consortium of Politecnico di Milano, Maximiliano Nicolelli, former Business Development and Strategy Manager of LVMH and other big names in international fashion worlds exchanged views and had in-depth discussions on the international fashion trends and Chengdu's opportunities to develop the global fashion industry.
The event witnessed the signing of a Memorandum of Understanding on strategic parntership between Chengdu Municipal Commission of Commerce and EDC, and a frame agreement on strategic cooperation between the latter and Chengdu international fashion federation. Industry insiders believe that the two agreements will be of great significance for the collaboration between Chengdu and Milan in the fashion industry.
Big data on fashion show that as one of the world's fastest-growing cities in the fashion industry, Chengdu ranked third among Chinese cities in terms of numbers of top global brands and their retail stores. By August 2016, there had already been 111 global first-tier fashion brands, 200 global first tier fashion stores and 63 fast fashion brands in the city.

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