Chengdu Elements a Bulge in Animation Ne Zha

Authors: Go Chengdu

2019-07-31

This film is arguably dubbed as a “Chengdu-made Animation”, mainly because of the fact that the core production team and dubbing director are from Chengdu and many traditional characteristics of Chengdu are well-represented in the film.
New Chinese animated film "Ne Zha" has topped the box office in the Chinese mainland since its opening on July 26. The film broke the opening-day record for a Chinese animated film with RMB138.5 ml ($20 ml) and earned a total of RMB700 ml over the first three days after release.
The fantasy film follows the birth and growing up of Ne Zha, a mythical figure created in ancient China who is widely known as the incarnation of a lotus. He is often depicted as a young hero standing on two flaming wheels in Chinese legends and literature such as the literary classic "Journey to the West."
The seemingly devil-may-care character has been a hit with audiences. And this film is arguably said to be a "Chengdu-made Animation", mainly because of the fact that the core production team and dubbing director are from Chengdu and many traditional characteristics of Chengdu are well-represented in the film, such as the two adorable bronze animals, whose design inspiration comes from the Golden Mask and Bronze Statue unearthed at Sanxingdui Ruins and Jinsha Site in the area in and around Chengdu. Sichuan dialect is also dubbed in the film.
Behind the scenes
The screenwriter and director of the film Yang Yu, nicknamed Jiaozi (lit: Dumpling), is a Chengdu local. He turned to pursue his dreams in animation after graduating from a prestigious college of medical sciences.
"Chengdu has a considerable vintage for the development of animation industry and game, as well as a strong line-up of talents in the industry. This makes the outlook of the animation industry of the city even more promising," said Liu Wenzhang, a producer of Coco Cartoon, the core production team of the film.
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