The event was among a series of cultural activities under the China Week: Inheritance and Innovation project to showcase the creative development of China's cultural sector, as well as to promote cultural exchanges between China and South Korea.

"Exhibition China Week: Creative Chengdu introduces contemporary Chinese culture to South Korean people while appreciating South Korea's creative culture, which will further enhance cultural exchanges and mutual understanding between China and South Korea," said Mr. Qiu Guohong, Chinese ambassador to South Korea.

Sixteen cultural institutions and companies from Chengdu showcased their products at the four-day exhibition.