Chengdu rocks and rolls as luxury shopping heaven

Authors: China Daily


Chengdu in southwest China not only boasts the hotpot and giant panda, but also becomes increasingly known for its luxury goods and services.
The city's most famous high-end business area Chunxi Road houses three commercial complexes, including the Chengdu International Finance Square. Chengdu is a large consumer market, which makes the area always popular.
The size of consumer spending in the city has been consistently expanding since China's reform and opening-up policy was adopted in 1978. And the city's total retail sales of consumer goods hit 640.35 billion yuan ($97.08 billion) last year, data from the local government.
There were 69 international first-class luxury brands in Chengdu by the end of 2017, with the city also home to 122 brick-and-mortar luxury stores, ranking it third nationally behind Beijing and Shanghai.
Christina Hau, general manager of operations of property company Wharf China Estates Ltd, said that the availability of international luxury brands had increased in Chengdu because of the huge demand from the city's shoppers.
She said that with the increasingly internationalized taste of its residents and their penchant for leisure, they were particularly drawn to retail therapy and love to try out new things.
People in Chengdu like chatting and having a hotpot - but now fashion is becoming an important part of their lifestyle, too, Hau said.
She added the international premium brands not only offered Chengdu residents the chance to keep pace with overseas trends, but also improved their general levels of satisfaction.
Last year, luxurious lingerie seller Victoria's Secret opened its fifth flagship store in Chengdu and global high-end perfume, apparel and makeup brand Chanel organized a big show in the city. Chengdu's fashion sector is gaining a high profile, the media reported.
Officials said the city has set the goal of becoming an "international consumption city".
Chen Lin, director at the Chengdu Commission of Commerce, said that an international consumption city can make innovation at the forefront of overseas consumer trends.
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