Logo, Mascot of Chengdu Panda Asian Food Festival Make Debut

Authors: Go Chengdu

2019-04-25

The Chengdu Panda Asian Food Festival is to be staged on May 15-22 here in the city.
As part of the Conference on Dialogue of Asian Civilizations which will take place in May in Beijing, the Chengdu Panda Asian Food Festival is to be staged on May 15-22 here in the city. The logo and mascot for the gourmet event were unveiled at a press conference held on April 23 in Chengdu.
Logo, Mascot of Chengdu Panda Asian Food Festival
The logo, in the form of Chinese ink painting, incorporates the patterns of the giant panda, an iconic symbol of Chengdu, chili, a key ingredient of Sichuan cuisine, bridge, a graphic expression of cultural exchange, as well as the earth, which means being international.
Logo, Mascot of Chengdu Panda Asian Food Festival
With the giant panda as the prototype, the design of the brightly-colored mascot incorporates such classic Sichuan food and cultural elements as chili, Sichuan peppercorn, and Sichuan Opera costume.
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