You may be a stranger to New York, but you may not be a stranger to the classic "I Love New York" logo.

 

(Photo by Unsplash)

 

Maybe you haven't been to Amsterdam, but you might be familiar with the iconic "I Amsterdam" sculpture in the city.

 

(Photo by Unsplash)

 

Of course, world cities like Paris, London, Melbourne, all have impressive city logos.

 

(Photo by Behance)

 

The city logo has become an important part of city branding and also provides a visually recognizable symbol to interpret the city's spirit.

 

An eye-catching city logo is an iconic symbol that distinguishes a city from others and attracts outside visitors.

 

 

The Sun and Immortal Bird Gold Ornament: Iconic Brand of the City

 

 

This year marks the 10th anniversary of the official release of Chengdu’s city logo, and also the 20th anniversary of the first archaeological excavation of the Chengdu Jinsha Site.

 

 

The city logo is a mirror of the city's image, as well as its spirit. The sun and immortal bird gold ornament created by the ancient Chengdu people 3,000 years ago, demonstrates the rich culture and history of the city and helps Chengdu build up a world cultural city.

 

Chengdu Tianfu Overpass

(Photo by CFP)

 

 

Wisdom of Ancient Shu People Resonates with World

 

 

As sun beams the spinning and radiant rays, the auspicious birds circularly flying around the sun to create various rings revealing from the motif of the sun and immortal bird gold ornament which perfectly reflect the open, inclusive and vibrant characters of Chengdu city and people. Furthermore, the logo has more practical meaning in a global context where openness and inclusiveness have become common features of world cities.

 

The Sun and Immortal Bird Gold Ornament

(Photo by Chengdu Jinsha Site Museum)

 

Moreover, if we look at civilizations of ancient China, Egypt, Greece, India and Maya, we can see the world's great ancient civilizations all have sun worship. Chengdu had chosen the sun and immortal bird gold ornament as the dominant motif of the city’s logo that would resonate with people in different cultures around the world.

 

(Photo by CGTN)

 

 

City Logo Witnesses the City Development

 

 

Nowadays, a city logo has long gone beyond a concept of a mere visual icon and plays a significant role in increasing the influence of a city.

 

Chengdu Longquan Mountain Forest Park

(Photo by Zhang Yan)

 

For ten years, the pattern on the sun and immortal birds has been promoting the image of Chengdu as the city’s official logo and has witnessed the rapid growth and development of the city.

 

 

The official logo of Chengdu was unveiled in early 2012 at an international event, the 34th Dakar Rally.

 

Ceiling decoration in Chengdu metro station

(Photo by CFP)

 

Chengdu Dong’an Lake Sports Park. The dome of the stadium.

(Photo by Zhang Yan)

 

Chengdu Tianfu International Airport

(Photo by CFP)

 

The torch of Chengdu 2021 FISU World University Games

(Photo by Chengdu 2021 FISU Games)

 

In the next decade, Chengdu will keep flying with the immortal birds, and making your dreams come true.