City to Boost Efforts to Develop Sports IP

Authors: Go Chengdu

2019-03-05

Chengdu should take advantage of the opportunity of hosting the 2021 Summer Universiade and develop its own sports IP during the process of building itself into a world-famous city of sports events.
The second session of the 13th Chinese People's Political Consultative Conference (CPPCC) National Committee opened on March 3, and the preparatory meeting for the second session of the 13th National People's Congress (NPC) was held on the morning of March 4.
Chengdu Zou Kai, IP
On March 1, Chengdu was announced by the International University Sports Federation (FISU) to be the host of the 2021 Summer Universiade. This is the first world-class sports event to take place in western China. As a member of the National Committee of the CPPCC and the first Chinese gymnast having won five Olympic gold medals, Zou Kai pays close attention to this news. "Chengdu should take advantage of the important opportunity of hosting the 2021 Summer Universiade, and develop its own sports IP during the process of building itself into a world-famous city of sports events," said Zou, now the deputy director of the Department of Gymnastics of the Sichuan Institute of Sports Skills.
Chengdu world famous city of sports
In Zou's view, Chengdu is a city with a time-honored history and leisure life-style. "People in Chengdu are very friendly and love sports. I believe the city is able to show well the temperament and demeanor of the Chinese people to the world through the grand sports event. "

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